Vodacom Tsamaya

OVERVIEW

Vodacom is launching an exclusive campaign to reward loyal customers, who are Kaizer Chiefs and Orlando Pirates fans, with a once-in-a-lifetime opportunity to attend the 2025 pre-season training camps of Kaizer Chiefs and Orlando Pirates. Winners will travel internationally, gaining behind-the-scenes access to their favourite teams as well as attend training sessions, matches, and interact directly with players. The goal is to make this an annual event that fans look forward to, and aspire to be part of. This promotion needs to leverage fans’ passions for Kaizer Chiefs and Orlando Pirates to help Vodacom to win the data race.

YEAR

2025

ROLE

Copywriter
Graphic Design
Creative Director

SERVICES

Creative Strategy
Design
Copywriting

About the project

Goal

Key metrics for success:​​

  • Revenue from key products and services ​​

    • Specific data bundles on key soccer occasions


  • NPS/BHT (Pre-paid and Post-paid)

    • Relevant data bundles (Measure to be confirmed) 

    • Offers something different than other providers (Measure to be confirmed) 

    • Mobile data price (Measure to be confirmed) 


  • Brand association (BMI data) - Spontaneous awareness of Vodacom as sponsor of the teams: 

    • 38% (up from 36%)​​


  • Number of entries:​​

    • 100 000 


  • Sponsorship weekly brand sentiment Impact

    • Increased % in positive sentiment (Mentions and # usage)​​

Image of 3 pixelated flat icons
Image of multiple pixelated flat icons
The word "H23" pixelated
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Vodacom Tsamaya

OVERVIEW

Vodacom is launching an exclusive campaign to reward loyal customers, who are Kaizer Chiefs and Orlando Pirates fans, with a once-in-a-lifetime opportunity to attend the 2025 pre-season training camps of Kaizer Chiefs and Orlando Pirates. Winners will travel internationally, gaining behind-the-scenes access to their favourite teams as well as attend training sessions, matches, and interact directly with players. The goal is to make this an annual event that fans look forward to, and aspire to be part of. This promotion needs to leverage fans’ passions for Kaizer Chiefs and Orlando Pirates to help Vodacom to win the data race.

YEAR

2025

ROLE

Copywriter
Graphic Design
Creative Director

SERVICES

Creative Strategy
Design
Copywriting

About the project

Goal

Key metrics for success:​​

  • Revenue from key products and services ​​

    • Specific data bundles on key soccer occasions


  • NPS/BHT (Pre-paid and Post-paid)

    • Relevant data bundles (Measure to be confirmed) 

    • Offers something different than other providers (Measure to be confirmed) 

    • Mobile data price (Measure to be confirmed) 


  • Brand association (BMI data) - Spontaneous awareness of Vodacom as sponsor of the teams: 

    • 38% (up from 36%)​​


  • Number of entries:​​

    • 100 000 


  • Sponsorship weekly brand sentiment Impact

    • Increased % in positive sentiment (Mentions and # usage)​​

Image of 3 pixelated flat icons
Image of multiple pixelated flat icons
The word "H23" pixelated
Smooth Scroll
This will hide itself!

Vodacom Tsamaya

OVERVIEW

Vodacom is launching an exclusive campaign to reward loyal customers, who are Kaizer Chiefs and Orlando Pirates fans, with a once-in-a-lifetime opportunity to attend the 2025 pre-season training camps of Kaizer Chiefs and Orlando Pirates. Winners will travel internationally, gaining behind-the-scenes access to their favourite teams as well as attend training sessions, matches, and interact directly with players. The goal is to make this an annual event that fans look forward to, and aspire to be part of. This promotion needs to leverage fans’ passions for Kaizer Chiefs and Orlando Pirates to help Vodacom to win the data race.

YEAR

2025

ROLE

Copywriter
Graphic Design
Creative Director

SERVICES

Creative Strategy
Design
Copywriting

About the project

Goal

Key metrics for success:​​

  • Revenue from key products and services ​​

    • Specific data bundles on key soccer occasions


  • NPS/BHT (Pre-paid and Post-paid)

    • Relevant data bundles (Measure to be confirmed) 

    • Offers something different than other providers (Measure to be confirmed) 

    • Mobile data price (Measure to be confirmed) 


  • Brand association (BMI data) - Spontaneous awareness of Vodacom as sponsor of the teams: 

    • 38% (up from 36%)​​


  • Number of entries:​​

    • 100 000 


  • Sponsorship weekly brand sentiment Impact

    • Increased % in positive sentiment (Mentions and # usage)​​

Image of 3 pixelated flat icons
Image of multiple pixelated flat icons
The word "H23" pixelated
Smooth Scroll
This will hide itself!

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