Drive awareness about Mr D Food by developing a brand led campaign for digital Drive consideration for the brand by positioning Mr D Food as a brand that understands people's relationship with food within a South African context The campaign will have various content elements: - Digital TVC - Doorstep Delivery with Megan - interview with influencers - Food Bites - interviews with South Africans - Medium blog (Content hub): https://medium.com/feastsa
2020
Client
Graphic Design
Creative Director
Creative Strategy
Designer
DIGITAL TVC
Our relationship with food is one of the longest relationships we will ever have. It is there throughout our lives, through the bad and the good. We use it to fuel us, comfort us and get us through the challenging times. It punctuates every moment and memory. In February we celebrate food and the glorious relationship that we have with it.
FOR THE LOVE OF FOOD: FOODBITES
We open up the forum to get South Africans talking about some contentious South African food debates. Is beans and mayonnaise a salad? Does Pineapple belong onpizza? What salad is a seven colours non-negotiable? The quintessential braai plate-pap or no pap? In season one we explore these questions through the lens of love.
Drive awareness about Mr D Food by developing a brand led campaign for digital Drive consideration for the brand by positioning Mr D Food as a brand that understands people's relationship with food within a South African context The campaign will have various content elements: - Digital TVC - Doorstep Delivery with Megan - interview with influencers - Food Bites - interviews with South Africans - Medium blog (Content hub): https://medium.com/feastsa
2020
Client
Graphic Design
Creative Director
Creative Strategy
Designer
DIGITAL TVC
Our relationship with food is one of the longest relationships we will ever have. It is there throughout our lives, through the bad and the good. We use it to fuel us, comfort us and get us through the challenging times. It punctuates every moment and memory. In February we celebrate food and the glorious relationship that we have with it.
FOR THE LOVE OF FOOD: FOODBITES
We open up the forum to get South Africans talking about some contentious South African food debates. Is beans and mayonnaise a salad? Does Pineapple belong onpizza? What salad is a seven colours non-negotiable? The quintessential braai plate-pap or no pap? In season one we explore these questions through the lens of love.
Drive awareness about Mr D Food by developing a brand led campaign for digital Drive consideration for the brand by positioning Mr D Food as a brand that understands people's relationship with food within a South African context The campaign will have various content elements: - Digital TVC - Doorstep Delivery with Megan - interview with influencers - Food Bites - interviews with South Africans - Medium blog (Content hub): https://medium.com/feastsa
2020
Client
Graphic Design
Creative Director
Creative Strategy
Designer
DIGITAL TVC
Our relationship with food is one of the longest relationships we will ever have. It is there throughout our lives, through the bad and the good. We use it to fuel us, comfort us and get us through the challenging times. It punctuates every moment and memory. In February we celebrate food and the glorious relationship that we have with it.
FOR THE LOVE OF FOOD: FOODBITES
We open up the forum to get South Africans talking about some contentious South African food debates. Is beans and mayonnaise a salad? Does Pineapple belong onpizza? What salad is a seven colours non-negotiable? The quintessential braai plate-pap or no pap? In season one we explore these questions through the lens of love.