Design and execute a 360 communications and PR campaign that: • Creates mass awareness and interest in new Disney+ series through • Build demand, excitement and FOMO through effective use of events, photo opps, exclusive access • Showcase and celebrate African vision and storytelling by profiling talent and filmmakers • Profile Disney’s investment in the African animated filmmaking community
2023
Creative Director
Conceptual Thinking
Art Direction
Graphic Design
Black is Beautiful – All Black everything.
The concept is to take 10 Fricker and transform it into a captivating canvas that embodies the essence and energy of the people of this continent and the series itself. By starting with a black base, we aim to create a powerful backdrop that intensifies the vibrant colours and dynamic atmosphere. Through the skillful use of subtle lighting and bursts of vibrancy, we breathe life into the space, while strategically placing spots that accentuate people’s fashion, jewellery, and the overall ambience we wish to showcase. However, at the heart of it all, the true focal point remains the people, their fashion, and the animated series we are gathered to celebrate. We’d like our guests to push themselves by enforcing a FUTURISTIC AFRICAN VISION
Design and execute a 360 communications and PR campaign that: • Creates mass awareness and interest in new Disney+ series through • Build demand, excitement and FOMO through effective use of events, photo opps, exclusive access • Showcase and celebrate African vision and storytelling by profiling talent and filmmakers • Profile Disney’s investment in the African animated filmmaking community
2023
Creative Director
Conceptual Thinking
Art Direction
Graphic Design
Black is Beautiful – All Black everything.
The concept is to take 10 Fricker and transform it into a captivating canvas that embodies the essence and energy of the people of this continent and the series itself. By starting with a black base, we aim to create a powerful backdrop that intensifies the vibrant colours and dynamic atmosphere. Through the skillful use of subtle lighting and bursts of vibrancy, we breathe life into the space, while strategically placing spots that accentuate people’s fashion, jewellery, and the overall ambience we wish to showcase. However, at the heart of it all, the true focal point remains the people, their fashion, and the animated series we are gathered to celebrate. We’d like our guests to push themselves by enforcing a FUTURISTIC AFRICAN VISION
Design and execute a 360 communications and PR campaign that: • Creates mass awareness and interest in new Disney+ series through • Build demand, excitement and FOMO through effective use of events, photo opps, exclusive access • Showcase and celebrate African vision and storytelling by profiling talent and filmmakers • Profile Disney’s investment in the African animated filmmaking community
2023
Creative Director
Conceptual Thinking
Art Direction
Graphic Design
Black is Beautiful – All Black everything.
The concept is to take 10 Fricker and transform it into a captivating canvas that embodies the essence and energy of the people of this continent and the series itself. By starting with a black base, we aim to create a powerful backdrop that intensifies the vibrant colours and dynamic atmosphere. Through the skillful use of subtle lighting and bursts of vibrancy, we breathe life into the space, while strategically placing spots that accentuate people’s fashion, jewellery, and the overall ambience we wish to showcase. However, at the heart of it all, the true focal point remains the people, their fashion, and the animated series we are gathered to celebrate. We’d like our guests to push themselves by enforcing a FUTURISTIC AFRICAN VISION