Mr D Food was launching SnackMe into a crowded, price-sensitive market where convenience food is often seen as low-quality or uninspired. The challenge was to position SnackMe as fun, craveable and impulse-worthy, while still feeling native to the Mr D brand and platform.
2020
Client
Graphic Design
Creative Director
Creative Strategy
Designer
We were tasked to launch this feature on digital platforms to educate the current and prospective users on its purpose and functionality. The idea was to tactically launch around Valentine's Day period for phase one, to associate the feature with love, forgiveness, and all the other gifting occasions such as birthdays, anniversaries, post-date presents, etc. We created 3 pillars to cover a broad net of our target audience: Single males, single females, friends & couples. We cast the most interesting and popular influencers in the country to get as much reach as possible.
Mr D Food was launching SnackMe into a crowded, price-sensitive market where convenience food is often seen as low-quality or uninspired. The challenge was to position SnackMe as fun, craveable and impulse-worthy, while still feeling native to the Mr D brand and platform.
2020
Client
Graphic Design
Creative Director
Creative Strategy
Designer
We were tasked to launch this feature on digital platforms to educate the current and prospective users on its purpose and functionality. The idea was to tactically launch around Valentine's Day period for phase one, to associate the feature with love, forgiveness, and all the other gifting occasions such as birthdays, anniversaries, post-date presents, etc. We created 3 pillars to cover a broad net of our target audience: Single males, single females, friends & couples. We cast the most interesting and popular influencers in the country to get as much reach as possible.
Mr D Food was launching SnackMe into a crowded, price-sensitive market where convenience food is often seen as low-quality or uninspired. The challenge was to position SnackMe as fun, craveable and impulse-worthy, while still feeling native to the Mr D brand and platform.
2020
Client
Graphic Design
Creative Director
Creative Strategy
Designer
We were tasked to launch this feature on digital platforms to educate the current and prospective users on its purpose and functionality. The idea was to tactically launch around Valentine's Day period for phase one, to associate the feature with love, forgiveness, and all the other gifting occasions such as birthdays, anniversaries, post-date presents, etc. We created 3 pillars to cover a broad net of our target audience: Single males, single females, friends & couples. We cast the most interesting and popular influencers in the country to get as much reach as possible.